Become Our Link Partner

Link building campaigns must be built on a real partnership.

Link acquisition isn’t a magic bullet; link acquisition is specialized marketing. As a marketing strategy, successful link building requires a respectful and collaborative partnership between agency and client.

Lasting partnerships are founded on transparency, communication, and collaboration. Any successful relationship—link building or otherwise—is built on these three fundamental attributes.

A link exchange occurs when an agreement is made between two brands to trade links to boost SEO and site authority by essentially saying, “you link to me, and I’ll link to you.” In essence, a reciprocal link is a quid pro quo, or a “you scratch my back, I’ll scratch yours” situation. Does this sound shady?